Responsibilities
- Define and execute the keyword strategy (pages by profession, legal status, formality), in French and English
- Track rankings, organic traffic and conversions, and report on them regularly
- Lead site migrations without losing rankings (301 redirects, URL mapping, post-migration monitoring)
- Write or oversee the writing of optimised content (articles, landing pages), working with the editorial team
- Optimise the technical side of SEO with the development team (load speed, structured data, indexing, sitemap)
- Monitor developments in search engines and generative AI tools affecting online visibility
Profile
- Proven experience in SEO, ideally on high page-volume sites or in an e-commerce/services environment
- Command of the standard toolset (Google Search Console, Google Analytics, a rank-tracking and audit tool such as Ahrefs, SEMrush or equivalent)
- Good technical understanding (markup, web performance, site structure) without necessarily being a developer
- Excellent written French; professional English
- Ability to work autonomously against measurable results